From the beginning, our mission was to create lashes for all eye shapes and lifestyles that are vegan, cruelty-free, and eco-friendly. We believe true beauty starts from within and this is the reason we care so deeply about how our products are manufactured and packed. We will continue making positive changes in the development of our products so that they are good for our planet and our community.

For years, we have dreamed of creating a line of weightless lashes while utilizing advanced technology from the fibers and fit, down to the design of our packaging. After 9 years of research and development, we have perfected our newest innovation, The Plant Base Collection, that puts our eco-conscious standards at the forefront.

The entire package is made from FSC certified papers that are responsibly sourced and the lash tray is made from a renewable wood raw material called paper pulp. We also used soybean ink as an alternative ink that does not have harmful effects on the environment as well as people. The lashes are made from PLA, a corn derived material.

All of our products are 100% cruelty-free and contain no animal products, silkworms included! The process of creating silk harms many silkworms, and we feel it's still a form of animal exploitation. Our lash fibers are not only faux silk but they were made to be durable enough to re-wear over 15 times, creating less waste for the planet.